Facing intense security over users data privacy the world over, META has announced several new controls designed to give users and businesses the ability to tailor their News Feed experience on the social media platform.
The agency also plans to collaborate with third-party partners to develop a brand suitability verification tool for news feed.
“We are testing new ways to make it easier to find and use news feed controls to adjust people ranking preferences and customize their news feed” META said in a statement late on Thursday.
As part of this, users can now increase or reduce the amount of content they see from the friends, family, groups and pages they are connected to and the topics they care about in their news feed preferences.
FACEBOOK has tweaked news feed controls numerous times in the past to help billions of users prioritize what is the right set of content for them.
The agency said that it is also expanding the topic exclusion controls for news feed test to a limited number of advertisers that run ads in English.
The advertiser topic exclusion control allows an advertiser to select a topic to help define how the agency will show the ad on FACEBOOK, including news feed.
