More smartphone consumers opted for higher-end premium smartphones in the previous year, new figures are depicting.
The global merchandise for smartphones with a wholesale cost of around $400 increased by 24% from the last year 2021, surpassing in speed the growth of at least 7% in the whole of the sales of smartphones, following the market pulse service of Counterpoint Research. As an amount of the overall merchandise, the premium part is considered for a record sales of around 27%.
Among the factors driving this growth were altering requests for 5G models and the ongoing scarcity of parts which led the chief brands to take into consideration the premium segment gadgets.
Apple took the peak slot in each of the six global areas enclose and hit the 60% sales share for the first time since the year 2017, operated by strong 5G renovations for the series of iPhone 12 and iPhone 13. The late dispatch of Apple gadgets in the previous year 2020 also altered some requests to 2021.
iPhone took 44% of total global smartphone revenue in 2021
Sales of Samsung were up 6% year-on-year in the premium smartphone area, meanwhile, the designer lost a share of the organization. The S21 worked more elegantly than that of the pandemic-hit S20, however, the Samsung Galaxy Z Fold and the Flip series, which were dispatched in the second half of the previous year 2021, also worked elegantly, specifically in South Korea, North America, and Western Europe. Meanwhile, the performance of Samsung was recessed by factors including the absence of the latest Note series and component scarcity striking supply.
If we consider the cellular access technology, 5G has now become a quality offering across the premium segment but purchasers are still bust in getting premium 4G models like the former iPhones — 11 and SE 2020 — and the Samsung S20 FE. As these gadgets’ lines adjust and change to 5G in the year 2022 and 5G also begins to make inroads into expanding and progressive areas.
